A Web Traffic and Engagement Tip Sheet

first_imgEveryone needs a review sometimes. And in the highly competitive and, especially for magazine publishers, make-or-break world of Web content publishing, SEO and engagement are two critical strategies that deserve perpetual oversight and review. So, in that spirit, we’ve spoken with a number of SEO and Web content development experts across the industry and compiled their favorite ways to drive—and keep—traffic to their sites. Optimization and TrafficTopic Pages Are the AnchorsWe’re all creating hundreds of thousands of pages of content that come and go on a daily basis. Topic pages that never change their URLs, however, are like a traffic magnet. Over time, other sites will link to them, building up that all-important “Google juice,” and topic pages tend to be very keyword heavy. “If something has been up over time, you build up more incoming links,” says Kelly Maloni, director of product development at New York. “Google is looking for incoming links, keyword-friendly URLs, and keyword-rich pages. Pages that have those and don’t change over and over again have a lot of weight. It’s about owning the keywords, a simple URL, and owning that space.” Remember Your 301 RedirectsEvery site needs to rebuild its structure at some time or another. If you do have to change a URL to a topic page or a directory page, make sure you alert the search engines with a 301 Redirect command, which tells search engines that the old URL is the same as the new one. “We’re pretty obsessive about the 301 Redirects,” says Maloni, who warns that without it, Google will treat the URL as a brand new one and all the elements built up over time that gave the page a high ranking will be erased. SEO for that section will have to start all over again. “Instead, a 301 Redirect tells Google that the old URL is now the new one, and to consider them the same page and keep the page rank.” Social Media Isn’t Just a Buzz Phrase“It can actually work from a traffic standpoint,” says Jonathon Hills, acting GM of ReadersDigest.com. “We’ve done a lot to ramp up our social media efforts, which now account for a good portion of our traffic.” Digg, StumbleUpon, Facebook, Twitter—they’re all being used, but not indiscriminately. “Social media is a fuzzy area, but if you select the channels carefully and position the content in a way that makes sense to your brand, it can be a powerful traffic driver,” says Hills.Leverage Your Analytics“A lot of my work comes from looking at analytics,” says Alison McPartland, manager of search and discovery strategies at Questex Media. McPartland created a “Top Author” report that identifies which editors and what content brings in the most traffic—and uses it to foster a bit of friendly competition. “It’s the top 30 articles of content per month,” says McPartland. “We pull who the author is and what the topic is and analyze page views, percentage over site, total amount of keywords that were driven to that story, average time spent, bounce rate and exit rate.”The content analytics reveal how visitors find the content (keywords) and what topics are trending high. McPartland then makes sure to share the details with the editors. “It gets them competitive with each other and makes them proactive, rather than waiting to see what works.”Leveraging Syndication’s ResultsFinding other Web sites and portals to syndicate your content is another way of driving traffic back to your site, but it’s what you do with the traffic that’s also important. “We’ve got great partnerships with MSN, Yahoo!, AOL and some smaller sites as well,” says Sean Nolan, Rodale’s VP of online operations. “We assume we’re getting new audiences and populate the article with downstream links. We try to get them around the rest of the site and show them related content—maybe have a subscription or product offer.” The E-mail Newsletter ConnectionCreate and send e-mail newsletters as often as people give you permission to. “It really begins with e-mail,” says Jason Revzon, VP of Taunton Interactive at Taunton Press. “Half of our traffic comes from search, but e-mail is hugely important. It’s your way of reminding people what’s on your site. Depending on the site, we double or quadruple our traffic when the e-mails go out.”Content and EngagementTease Related Content“You want to watch for people viewing multiple pages of content across the board,” says Omid Jahanbin, director of product design and creative strategies, interactive platforms, at Cygnus Business Media. “We want to keep on average four pages of content on the top of our page view line.”Time the Release of Certain ContentPost content when your audience is most likely to read it. “You want to release content when you have a high traffic period,” says Jahanbin. “Typically, 11:00 am is very high for our publishing partners.”The added benefit here, says Jahanbin, is readers are more likely to avail themselves of the sharing functions, too—e-mail to a friend and the social networking buttons. “There’s a reason corporations release news they don’t like on a Friday. It’s lost its mystique by Monday.”Content Packaging and Presentation Don’t just shovel a 2,000-word story into a single Web page. Break it up. Add infographics. Consider changing the format completely. “We’re always trying to turn a full-length magazine article into a seven-photo slide show, for example,” says Hills. “We could take that and break it down and extract pieces and add some relevant images and create a whole new story—that presentation works better than a 1,000-word article. Or we could turn 25 tips into a one-minute Web-exclusive video clip.”Reformat Your Video PresentationConsider breaking up a longer-form video subject into a number of shorter clips that can play in a series. Taunton’s Revzon has introduced “snack-sized” videos that visitors are watching all at once. “We recently went from a single-clip player on a page to a player that has eight clips on a subject that play in order,” he says. “People are watching eight videos on average, and that keeps them there a long time. They’re small nuggets—between 40 seconds and two minutes—but they’re put together in a way that lets you lean back and enjoy them.”Make Your Slideshows Tell a StoryA perennial page-view favorite, it can actually be hard for image-only slideshows to keep readers until the end. At UBM’s Channelweb.com, vice president and editor Larry Hooper says they get 80 percent pull-through on their slideshows by adding some editorial content. “We treat them like stories, not like a bunch of pictures with captions,” he says. “We take a graphic novel approach to pull people through.”Hooper also says that he’ll substitute a slideshow or other visuals for a text-based story where it makes sense. A story about 10 new laptops, for example, could easily be turned into a slideshow. Pull Your Visitors into Guiding Editorial DevelopmentUser-generated content is one thing, but having your site’s most loyal visitors help guide story development accomplishes two things: Your editors have first-hand knowledge of what topics matter most, and your users are pulled deeper into the site experience. “Instead of calling up five or 10 readers, we’re starting the reporting within our community,” says Hooper. “It creates more traction than just commenting. Our reporters have set up private groups and invite experts to join, and those are generating stories on the site.”last_img read more

Three brands to spend 250 crores in 40 days on Aamir Khan

first_imgAamir KhanPR HandoutWorld’s biggest Superstar Aamir Khan has an unfathomable fanbase across the globe and has followers deeply rooted in even the heartlands of the nation.Owing to the prodigious fan-following the actor is one of the most sought after and dependable faces when it comes to brands, hence, this IPL season, advertisers have invested over 250 crores on Aamir Khan alone.Combining the high value of the Superstar with one of the most celebrated festivals of India, IPL, Aamir Khan will witness visibility on the small screens every break of the IPL. Interestingly, as signed by three prime sponsors of the cricket league, Aamir Khan will be the only face seen on the TV Screens during the matches.Last year, Aamir Khan signed one of the top smartphone brands and continue to be the face of the brand this year as well. Aamir Khan will be seen selling wares of the title sponsor of the league, digital payments company and a well-known shoe brand.The digital payment company, on the other hand, has brought on Aamir Khan as its first-ever celebrity endorser. On choosing Aamir Khan as the face of their brand CEO of the company said, “His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability. Therefore, we felt that Aamir is the perfect brand ambassador for our company as we look to introduce digital payments to a billion Indians”.The third brand will kickstart their television campaign with Aamir Khan this premier league season which is a premium shoe brand.Endorsing more than one brand at a time is a departure for Aamir Khan, who has famously maintained he would prefer endorsing one brand at a time. The actor has earlier been the face of brands like Snapdeal, and Godrej Realty.On the work front, Aamir Khan will start prepping for his next film ‘Lal Singh Chadha’ which was announced on his birthday.last_img read more

Dhaka court lift collapse injures 8 including judges

first_imgDhaka court lift collapse injures 8 including judges. Photo: Prothom AloAt least eight people, including lawyers and judges, were injured as an elevator of the old building of Dhaka district and session judge court collapsed on Thursday morning.However, news agency UNB reports the number of injured is 10.The lift collapsed around 10:00am while it was coming down from the fourth floor of the 30-year-old building, said Mahmudul Hasan, stationmaster of fire service and civil defence station at Sadarghat.The lift collapses around 10:00am. Photo: Prothom AloThe injured were taken to adjacent National Hospital from where three of them shifted to Dhaka Medical College and Hospital as their conditions were reported to be critical, said Inspector Bachchu Mia of DMCH police outpost.last_img read more

PCB rules out immediate return of tainted duo

first_imgThe Pakistan Cricket Board has ruled out an immediate first-class return for the tainted duo of Salman Butt and Muhammad Asif, saying that they would have to attend further anti-corruption rehabilitation programs to regain the PCB’s trust.Najam Sethi, Chairman of the PCB’s influential executive committee, said the Board had planned special rehabilitation programs for the two players whose spot-fixing bans expire on September 1, allowing them to return to cricket. Sethi revealed that there were lots of players including some members of the Pakistan team, who were not happy that Butt, Asif or Mohammad Aamir should be rehabilitated back to top cricket. “I don’t think they have to go into first class cricket straightaway when the ban ends. They will have to attend the rehabilitation program of the PCB for two to three months,” Sethi said on Geo Super channel. “We had written to the ICC seeking clarification on some points and they have in reply left it to the PCB to complete the rehabilitation process of these players.” Also Read – A league of his own!Asked about the players who were not happy to see the tainted trio coming back, Sethi declined to take names but said even former Test captain Ramiz Raja had mentioned this in a recent column. “Obviously we have to talk to these players, convince them and give them time to develop trust once again in the players coming back. The PCB itself needs to be very sure that they wouldn’t repeat the past because what happened in 2010 in England was very embarrassing and damaging for Pakistan cricket,” Sethi said.  Also Read – Domingo named new Bangladesh cricket coachPCB to launch logo of long-awaited PSL next monthThe Pakistan Cricket Board said it would launch the official logo of its much-delayed Twenty20 Super League on September 19. A top official, however, said a decision on the venue for hosting the five-team franchise tournament would be taken in two weeks time.“We have two options either hold the PSL as planned in February in Doha or wait until April and host it in Dubai and other venues in the UAE,” he said. He said a recent visit to Dubai to meet the officials there to discuss the use of venues had failed to yield results since in February the Masters championship was being held in Dubai. “They have given us the option of hosting it in April. Our delegation also went to Qatar where their national Olympic committee and cricket association were very welcoming and keen to host the PSL.“Qatar is staging major international events now but cricket has remained out of their calendar but now they want cricket as well and their officials assured us they would offer all cooperation and help to make the PSL a big success in Qatar,” the official said. “Their Olympic committee and cricket association also told us they have got government permission to have the PSL with us,” he said. The PCB official also ruled out any chances of the PSL being put off for a third time in three years’ time.last_img read more

60 years of IndoFrench alliance

first_imgTo celebrate 60 Years of Alliance Francaise de Delhi, a 3-day festival would be hosted which would have have an exhibition of photography, round table, musical performances, DJ night and performance by well known artist Ustad Amjad Ali Khan. The first day of the event includes Kal Aaj Kal (Round Table around Indo – French Cultural Cooperation) at 4:30PM followed by the inauguration of a photography exhibition titled ‘The surface of Things’ by Uzma Mohsin, Srinivas Kuruganti, Sukanya Ghosh and Edson Dias. Also Read – Add new books to your shelfOn the second day of the programme, one may find solace in the mesmerising performance of Ustad Amjad Ali Khan at 7PM, while the final day hosts a variety of events. At 11AM the Video Games Space would be inaugurated for gaming enthusiasts. In the afternoon one could take out some time to attend a play by L’Avare by Moliere.The evening on Saturday will host a concert by Jean Du Voyage (French Electronic Music) followed by the most awaited DJ night – Jean Du Voyage feat. DJ RoliWhen: November 24-26Where: Alliance FrancaiseTiming: Day1- 4PM onwards; Day 2- 7PM; Day 3-11AM onwardslast_img read more

Heat relief mission State introduces AC tram for daily passengers

first_imgKolkata: The state Transport department has introduced an air conditioned tram for daily passengers in the city.Till now, the air conditioned trams were only used on special occasions such as birthdays of dignitaries and celebration of events. Such trams were hired for some time with a designated charge on hourly basis. “At present, we have only four AC trams in our fleet and we have introduced one of them for daily commuters. It is aimed at providing relief to passengers in the summer months,” a senior official of West Bengal Trasnport Corporation (WBTC) said. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataThe AC tram, which is plying from the end of April, has a fare of Rs 20 per head. At present, the tram is plying in Shyambazar-Esplanade and Nonapukur-Esplanade routes. The tram having a single bogey is perfectly suited for city roads, which is congested due to heavy traffic. In fact a number of tram routes in the city have been affected due to metro project work. The service of the tram is available from 10 am to 7 pm daily. “We are getting a good response and after monitoring the number of passengers for some months. We may roll out one or two more AC trams in future,” the official added. The seating capacity of the tram is 28. Also Read – Lightning kills 8, injures 16 in stateThe two special AC trams — Banalata and Charuibeti — that are being used for joyrides particularly during weekends have basic kitchen facilities for making tea, coffee and serving hot snacks. But, the AC tram for daily commuters will not have such facilities. The AC buses have contributed reasonably in boosting the exchequer of the state Transport department particularly during the summer months. “We are hopeful that the AC tram also will also be a hit,” the official said.last_img read more

Elon Musks SpaceX Launches Satellite Into Orbit

first_img Opinions expressed by Entrepreneur contributors are their own. 1 min read December 4, 2013 Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now It was one small step for man, but a giant leap for Elon Musk’s startup SpaceX. Late yesterday, the company successfully launched its first satellite into orbit.SpaceX’s launch vehicle, the Falcon 9, lifted off from Cape Canaveral Air Force Station in Florida at about 5:40 p.m. yesterday evening. Half an hour later, the mission was completed without a hitch, the company said.The mission — the first from SpaceX’s own Florida launch pad — was the second of three flights required to certify the Falcon 9 to fly missions for the U.S. Air Force. Once certification is complete, SpaceX will have the opportunity to bid on all National Security Space (NSS) missions.Yesterday also marked the first commercial launch from Cape Canaveral in more than five years.To date, SpaceX has nearly 50 launches under its belt, more than 60 percent of which were for commercial customers.”The successful insertion of the SES-8 satellite confirms the upgraded Falcon 9 launch vehicle delivers to the industry’s highest performance standards,” SpaceX founder and chief executive Elon Musk said in a statement.Related: Mind Control Technology, Elon Musk’s James Bond Submarine and a Real-Life Bionic Man This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Freelast_img read more

Are SelfDriving Cars Finally Ready for Consumers What Entrepreneurs Need to Know

first_img Opinions expressed by Entrepreneur contributors are their own. Growing a business sometimes requires thinking outside the box. Register Now » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global January 12, 2017 5 min read Yes, I know. We’ve been waiting for the self-driving car revolution for what seems like forever. Google seemed on top of things in the years after 2009, when the company first started its self-driving car project. But now it’s 2017, and we still aren’t surrounded by fleets of autonomous vehicles. What gives?Related: Google, Automakers Object to California Rules for Self-Driving CarsWell, if recent developments are any indication, 2017 could be the year that self-driving cars finally start to go mainstream. And as a business owner, you need to be prepared for the ramifications of this quickly approaching massive technological and cultural shift.What entrepreneurs need to watch forSo, how might the emergence of autonomous vehicles affect your business?Consumer needs. For starters, consumers who have access to fully autonomous vehicles are going to have new needs that, as an entrepreneur, you’ll have to accommodate. Any products designed for drivers may have to be completely reimagined, and people will have more free time to fill if they’re able to move and focus on tasks during their hour (or longer) total commute time every day. Think ahead and prepare for that change.Cost of goods. Self-driving trucks will function more cheaply and efficiently than their manually driven counterparts, which means the cost and ease of transporting your goods are going to decrease. Prepare your logistics division to transition early and take advantage of these changes before your competitors do, so you can lower your prices accordingly.Space. With less need for roads and other transportation institutions, there’s going to be far more space for residential and business constructions. Depending on the nature of your business, this could be a major opportunity for expansion.Employee commutes. If you encourage your employees to opt for self-driving cars, or even have autonomous company cars that enable easy carpooling, your employees will suddenly have far more time every day to do their work. They’ll be simultaneously more productive and less stressed, which means your business stands to thrive.Related: Ford Doubling Silicon Valley Workforce in Push Toward Self-Driving CarsWhere we standSo, where exactly are we with self-driving cars? Is 2017 a realistic possibility?Google’s self-driving car project is now called Waymo, and is looking to partner with auto manufacturers to get a fleet of cars on the street shuttling consumers by 2020. We may start seeing early versions, or not yet-fully autonomous cars hitting the streets before then.Google isn’t the only company on the verge of a breakthrough, however. Self-driving taxi service nuTonomy is fully active in Singapore, though ride availability is limited, and there have been some complications already with the service. Uber isn’t far behind, with its goal to convert its fleet of drivers into a fleet of autonomous vehicles as soon as possible.Uber is now testing in multiple states, with those tests supervised by engineers, so it may be a little ambitious to expect its effort to expand nationwide in 2017. In any case, both companies stand to make significant progress this year, and are only a few rounds of testing away from the next stage.The big obstaclesSo far, there have been only a handful of collisions involving self-driving cars, most of which were the fault of a human driver, and only one of them was fatal. So, what’s stopping autonomous cars from rolling out?Snow and weather. Most self-driving car tests have been in California, Arizona, Florida and other areas with predictable, calm states of weather. In the American Northeast, where snow, hail and other complicated weather conditions are commonplace, autonomous cars still have many problems to solve. It’s much harder to make predictions and judgments about the environment there.Ethical dilemmas. Driving choices won’t always be black and white; for example, should an autonomous car kill its own driver if that action saves multiple other lives? Engineers have contemplated, but not come close to, solving these ethical dilemmas. In fact, they’re hypothetically unsolvable. What we really need to solve is how self-driving cars should approach these problems, should they come up.Legality. Legal concerns have always been a main stopping point for autonomous driving technology, but recently, companies like Uber have escalated the intensity. Uber has been involved in a vicious legal battle with the state of California since its autonomous test vehicles were caught running red lights, but the complexity of new laws poses a problem everywhere. Currently, even the testing of self-driving vehicles is legal only in California, Michigan, Florida, Nevada, Arizona, North Dakota, Tennessee and the District of Columbia.Certainty. No amount of PR in the world could salvage the reputation of a company whose self-driving cars cost innocent human lives. For tech companies, being 99.9 percent certain about the success of their software isn’t enough — they need to be as close to 100 percent as possible, and that means testing far beyond what any of us feel is “enough.”Related: Google Makes Progress on Self-Driving Cars as it Hits the 2 Million Mile MarkI think it’s a bit ambitious to say that 2017 will be the year self-driving cars take over, but it’s reasonable to expect massive progress throughout the year. If I had to put a date on it, I’d project that we’ll see self-driving cars transforming our economy by 2020, and that means you need to start thinking now about how your business is going to adapt.last_img read more

Alaska set to welcome mega cruise ships next year

first_img JUNEAU — The first “mega” cruise ship will begin visiting Alaska next summer.The 4,000-passenger Norwegian Bliss starts making port calls in June, CoastAlaska News reported Wednesday. The “megaships” are part of a trend that’s sending more tourists to Alaska by sea.The ships will carry up to twice as many passengers as some current ships in Alaska. The 5,000-passenger Ovation of the Seas begins sailing to Alaska in 2019.“I believe people will notice the size difference in these ships, particularly the Ovation of the Seas,” said John Binkley, president of Cruise Lines International Association’s Alaska branch. “That is significantly bigger than the ships that people would normally be seeing throughout Alaska.”The Bliss will sail weeklong round-trips out of Seattle, stopping in Ketchikan, Juneau and Skagway. It will also sail to Sawyer Glacier in Tracy Arm Fjord.The Ovation will be based in Seattle, too. But its Alaska itinerary hasn’t been posted yet.More news:  Beep, beep! Transat hits the streets with Cubamania truckThe Bliss is owned by Norwegian Cruise Line, which will send two smaller ships to Alaska this summer.The Ovation is owned by Royal Caribbean International.Binkley said the reason people want to go to Alaska is because “it’s a somewhat exotic destination, yet it’s on U.S. soil.”“And it’s someplace that people feel comfortable and safe to visit,” he said.Travel expert Chris Gray Faust said the Bliss has the largest go-kart race track on the seas, among other attractions.“One thing that’s very nice for passengers going to Alaska is they have a 20,000-square-foot observation lounge with 180-degree views,” she said. “Passengers in that lounge, they’ll really get the beauty of the landscape right there. They’ll be able to see it all as they come in.”The Ovation of the Seas advertises skydiving and surf simulators, as well as robotic bartenders. But it also has a scenic aspect.“They have what’s known as the North Star, which is a compartment that rises above the ship, like a travelling viewing compartment,” Gray Faust said. “People should be able to get good views from that and certainly from the shore, people will notice that.” Alaska set to welcome ‘mega’ cruise ships next year Thursday, December 14, 2017 By: The Associated Press Tags: Alaska, CLIA << Previous PostNext Post >> Sharelast_img read more