Three brands to spend 250 crores in 40 days on Aamir Khan

first_imgAamir KhanPR HandoutWorld’s biggest Superstar Aamir Khan has an unfathomable fanbase across the globe and has followers deeply rooted in even the heartlands of the nation.Owing to the prodigious fan-following the actor is one of the most sought after and dependable faces when it comes to brands, hence, this IPL season, advertisers have invested over 250 crores on Aamir Khan alone.Combining the high value of the Superstar with one of the most celebrated festivals of India, IPL, Aamir Khan will witness visibility on the small screens every break of the IPL. Interestingly, as signed by three prime sponsors of the cricket league, Aamir Khan will be the only face seen on the TV Screens during the matches.Last year, Aamir Khan signed one of the top smartphone brands and continue to be the face of the brand this year as well. Aamir Khan will be seen selling wares of the title sponsor of the league, digital payments company and a well-known shoe brand.The digital payment company, on the other hand, has brought on Aamir Khan as its first-ever celebrity endorser. On choosing Aamir Khan as the face of their brand CEO of the company said, “His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability. Therefore, we felt that Aamir is the perfect brand ambassador for our company as we look to introduce digital payments to a billion Indians”.The third brand will kickstart their television campaign with Aamir Khan this premier league season which is a premium shoe brand.Endorsing more than one brand at a time is a departure for Aamir Khan, who has famously maintained he would prefer endorsing one brand at a time. The actor has earlier been the face of brands like Snapdeal, and Godrej Realty.On the work front, Aamir Khan will start prepping for his next film ‘Lal Singh Chadha’ which was announced on his birthday.last_img read more

Take a bow Tiesto

first_imgThe last leg of Sunburn Arena came to a close in the city with DJ Tiesto playing for a packed ‘field’. And what a performance it was! And though we must mention that the horrors of terrible parking and long lines can be forgotten for the two hours of absolute crazy EDM and the sky touching energy levels at the concert – we do wish we had a little more of the man!The 3-city tour covering Mumbai, Bangalore and Delhi was only the music icon’s second trip to the country in almost a decade. The World No. 2 did not disappoint,pulling off an adrenaline pumping set that brought down the house bringing an electrifying end to the season-ending. Also Read – ‘Playing Jojo was emotionally exhausting’Shailendra Singh, the man behind Sunburn spoke about the growing popularity of EDM in India – the moot reason for a concert like this to function so well – ‘The magic of EDM is the music need not have words. In a multi-lingual and multi-cultural country like ours – that is truly the kind of music that can be understood and enjoyed by all,’ he feels.DJ Tiesto spoke to Millennium Post about what he does best – drive the crowds wild. ‘India is great! Each country is unique but India has great fans with tons of energy. This is my second time in India. I came here back in 2008. I really like India, it has a very distinctive culture,’ says the DJ. So where did the music mania come from? ‘I grew up in Breda. We’re all influenced by our surroundings and Holland had a big influence on me. There are so many great producers and DJs from Holland, so kids look up to them. As a teen I used to listen to a lot of rock music. Def Leppard, Van Halen, Iron Maiden to name a few. Later started DJing for local house parties in my teens,’ he explains. Also Read – Leslie doing new comedy special with NetflixAnd the biggest moment for Tiesto? ‘Performing at Olympics  is one of the memorable experience along with a lot of other amazing performances. I played on the beach in Rio De Janeiro for over 250,000 people which is another gig I can’t forget!’ comes the pat reply!For our ears only, how is Tiesto off the console? ‘I don’t really concern myself so much with titles. I focus on making music, my shows and the fans. I love sports so that’s always a great way for me to unwind,’ says the man and we are all smiles!last_img read more

New to market Zurich Travel Insurance now available

first_img Posted by Friday, January 25, 2019 TORONTO — Zurich Insurance has launched Zurich Travel Insurance for Canadians travelling out-of-country. Coverages are available for emergency medical and dental care, trip cancellation and interruption, baggage loss and damage, flight and travel accident and 24/7 travel assistance services, says Zurich.“Our commitment to the travel sector has grown along with the rise in international travel for Canadians,” said Saad Mered, CEO of Zurich Canada. “We are excited to bring new capabilities to Zurich Canada, strengthening our core offerings to help meet the growing demand for convenient, customized and compliant travel protection plans.”Zurich Canada’s Vice President of Travel, Accident & Sickness John Thain says: “Canadians’ health insurance does not follow them across the border, so they need travel protection plans with medical coverage they can count on.  Our new proposition was designed to help travellers close this coverage gap.”In addition to the medical, trip cancelation, and baggage coverages, the new proposition includes access to Zurich Travel Assist, a 24/7 travel assistance service administered by Toronto-based Zurich subsidiary World Travel Protection. For more than 25 years, World Travel Protection has provided medical, travel and security assistance services, complete with a mobile app, to over 3.8 million travellers.In Canada, Zurich Canada is underwritten by Zurich Insurance Company Ltd (Canadian Branch) and is part of Zurich Insurance Group, a Switzerland-based global insurance provider with subsidiaries licensed to provide travel protection in multiple geographies around the world. In 2017, Zurich acquired Cover-More Group Limited, a specialist global travel insurance and medical assistance provider based in Australia. Other Zurich travel subsidiaries include U.S.-based Travelex, and Latin American brands Travel Ace and Universal Assistance.More information is at https://www.zurichcanada.com/en-ca/industries/travel. Share Tags: Travel Insurance, Zurich Canada, Zurich Travel Insurancecenter_img New to market: Zurich Travel Insurance now available << Previous PostNext Post >> Travelweek Group last_img read more